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Seed Marketing: Channel And Distribution System NEW


Edition:
1
Volume:
1
Publishing Year:
2021
Publisher:
M/s AGROBIOS RESEARCH
Author/s:
Dr. Bordolui SK , Mr. Soumitra Chatterjee
Language:
English

Availability:

In stock

Hard Bond
ISBN:   9789391568078
Publishing Year:   2022

Rs 2000.00



Out of stock

Seed Marketing is the efficient, ethical marketing procedure and practices to progress in the agriculture economy. It is concerned with the standard of living and well-being of labour, farmer, housewife, businessman and thus with the total economic health of the country. The main objective of seed marketing is to earn a profit by creating maximum value and usefulness of a product at minimum cost. Marketing management has four basic elements i.e. the product, the distribution, the price structure and the promotional activities.

Marketing seed of high yielding varieties and hybrids poses many problems. Seeds are produced in the field but they are subject to fluctuate of the monsoon and ideas of the cultivators. Seeds are perishable; they may deteriorate during harvest or post-harvest (i.e., at threshing, drying, cleaning, grading, treating, packaging, tagging and storage period; in transit or while they are in the retail godown). The seed quality parameters may deteriorate at any stage from sowing seed in the field, at harvesting and processing, are facing the problems by the seed marketer.

Dr. Bordolui SK

555
Table of Contents..
  1. New Vista for Strengthening the Integrated Seed System
  2. Seed Marketing: An Introduction
  3. Seed Marketing Activities: Dissemination and Extension of Market Intelligence System
  4. Agricultural Market Intelligence: Current Status
  5. Government Seed Policy
  6. Seed Industry Model
  7. Stages in the Product Life Cycle and Product Portfolio Life Cycles
  8. Elements which Make Up a Profit and Loss Account
  9. Some Components of Terms and Conditions of Sale
  10. Distribution Systems
  11. Elements of a Representation Agreement
  12. Suggested Headings for Marketing
  13. Seed Market Trends, Structure, Growth of Indian Industry 
  14. Pricing Policy
  15. Seed Enterprise Management
  16. Communications and Records
  17. Looking to the Future
  18. Statutory Requirements for Sale of Seed
  19. The Rules for Seed Production and Marketing
  20. Seed Multiplication Ratio
Table of Contents..
1.
Front Page

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2.
Preface

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3.
About the Authors

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4.
Contents

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5.
New Vista for Strengthening the Integrated Seed System
Chapter - 1.
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6.
Seed Marketing: An Introduction
Chapter - 2.
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7.
Seed Marketing Activities: Dissemination and Extension of Market I..
Chapter - 3.
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8.
Agricultural Market Intelligence: Current Status
Chapter - 4.
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9.
Government Seed Policy
Chapter - 5.
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10.
Seed Industry Model
Chapter - 6.
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11.
Stages in the Product Life Cycle and Product Portfolio Life Cycles
Chapter - 7.
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12.
Elements which Make Up a Profit and Loss Account
Chapter - 8.
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13.
Some Components of Terms and Conditions of Sale
Chapter - 9.
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14.
Distribution Systems
Chapter - 10.
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15.
Elements of a Representation Agreement
Chapter - 11.
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16.
Suggested Headings for Marketing
Chapter - 12.
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17.
Seed Market Trends, Structure, Growth of Indian Industry
Chapter - 13.
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18.
Pricing Policy
Chapter - 14.
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19.
Seed Enterprise Management
Chapter - 15.
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20.
Communications and Records
Chapter - 16.
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21.
Looking to the Future
Chapter - 17.
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22.
Statutory Requirements for Sale of Seed
Chapter - 18.
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23.
The Rules for Seed Production and Marketing
Chapter - 19.
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24.
Seed Multiplication Ratio
Chapter - 20.
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Book Details

Book Title:
Seed Marketing: Channel And Distribution System NEW
Book Type:
TEXT-CUM-REFERENCES BOOK
No Of Pages:
205
Color Pages :
0
Color Pages :
0
Book Size:
AMERICAN ROYAL
Weight:
500 Gms
Copyright Holder:
All Rights Reserved
Imprint:
M/s AGROBIOS RESEARCH
Readership:
PG STUDENTS | UG STUDENTS |
Associated Subjects:
Agribusiness , Seed Science And Technology ,

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