India is the worlds second largest producer of food next to china and has the potential of being the biggest with the food agriculture sector. the total food production in India is likely to double in the next ten year and there is an opportunity for large investments in food and food processing technologies, skills and equipment, especially in area of canning, dairy and food processing. specially processing, packaging, frozen food/refrigeration and thermo processing. fruit and vegetables, fishiery, milk and milk products, meats and poultry, packaged/convenience food, alcoholic beverages and soft drinks and grains are important sub-sectors of the food processing industry. health food and health food supplements are another rapidly rising segment of this industry which is gaining vast popularity among the health conscious.

Agri-food marketing refers to buying and selling the economic incentive structure and good handling system for food, from the point of production through processing and distribution to final sales to  consumers.