A Market is a place, which allows the purchaser and the seller to invent and gather information and lets them carry out exchange of various products and services. In other words the market refers to a place where the trading of goods takes place. Market structure is the number of individuals in a certain market who are potential buyers and/or sellers of a product or service. Companies are interested in Knowing the market size before launching a new product or service in an area.

Marketing includes marketing research. It includes research into new products. or modes of distribution such as via the internet. It is the function that links the consumer, customer, and public to the marketer through information-information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.

The present book is an effort to present various aspects of market, marketing of agricultural produce.