Indian Media Consist of several different types of communications: Television, Radio, Cinema, Newspapers, Magazines, and Internet-based Web sites/portals. Farm journalism covers a wide range of crops (commercial and subsistence) and farm and household management themes. The Book has been prepared with the aim that it will provide up-dated knowledge to the farmers, extension workers and policy planners. The book is self-supporting source of information and is based on a philosophy of farmer participation in the generation of information. It helps to educate the farmers for new adaptive and iterative approach of technologies. It encourages the farmer-to-farmer communication, and a counterbalance to government and industry promotional campaigns.